Kevin Mellet

Kevin Mellet

Associated Researcher
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Presentation

 

I am an economist and sociologist, researcher at the Social Sciences Department of Orange Labs (Sense).

I received my PhD in Economics from the University of Paris 10-Nanterre in 2006. My thesis relies on economic sociology and the French economics of conventions in order to analyse Internet based labour markets. I examine how the new media transforms the format of interaction and modes of evaluation in the labour market.

More recently, my research has focused on socio-économic impacts of the Internet on market intermediation. A first line of research, in collaboration with Jean-Samuel Beuscart and Alan Ouakrat, examines online advertising. I am also interested in marketing and advertising practices within creative industries (Promouvoir les œuvres culturelles, book written with Jean-Samuel-Beuscart).

A second line of research deals with social media (blogs, social network sites, user-generated-content sites, etc). My research focuses on business models, audience building and marketing practices (such as viral marketing, social media marketing) specific to this emerging media. From a different perspective, I examine, with several colleagues of Orange Labs, how valuation mechanisms of social media (ratings and consumer reviews, recommendation tools) transform the buying and selling of goods and services.

Contact:

Sense Lab, Orange Labs
38-40 rue du General Leclerc
92794, Issy-Les-Moulineaux Cedex 9

CONTACTS

Centre de Sociologie de l'Innovation
Mines ParisTech - CNRS UMR 7185
60 Boulevard Saint Michel
75272 PARIS Cedex 06
FRANCE

Phone: + 33 (0)1 40 51 91 91
Fax: + 33 (0)1 43 54 56 28
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Centre National de la Recherche ScientifiqueEcole des Mines de Paris - Mines ParisTech

© 2013 Centre de Sociologie de l'Innovation
Last update of the publications : July 2013
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